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I'm probably in the top 15% of tech-oriented people - maybe just plain "geek" to some. I'm not so much brand loyal as anti-brand..... for example, I have bought no Apple products at all for myself (wife has an iPod), no Kindle products..... do have 2 Nooks between me and my wife, but not real thrilled with them. Strangely enough, I do like Microsoft Windows and Office (after trying alternatives and not getting useful service out of them). Have had a Blackberry and liked it, switched to an Android phone after 2 years and also like it, not sure what my next phone will be - but almost certainly not an iPhone. Also can say that for computers I stay away from Dell.
Vic
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