[karunaji]

And for Amazon this will only work on platforms Amazon have decided they want to support, the other manufactures cannot control this.

That's why I think Amazon is not even going to try to enter Russian market.

No, this is just wrong.
A big selling point of Kindles is that they do work exactly as you described above to access books from Amazon, and other eInk readers do not.

Not in Latvia or Russia The main question asked about any e-reader is, does it show Latvian/Russian fonts correctly.

If a bookstore achieves the sort of market dominance with for-sale content that Amazon have achieved in the US, then their preferred reader will have the edge.

That's a big if. Generally it appears that global corporations have hard time to adapt to cultural differences. For example, even Google has problems to win over yandex.ru.

I remember that the first cellphone companies in Russia had CDMA networks with operator given handsets and the US pricing model, much like Verizon. They were successful among more wealthy population and the cell phone became a status symbol. But later the GSM networks with prepaid option, free incoming calls and a big second-hand phone market was a killer and suddenly everybody could afford one. At the end all operators had either to switch to GSM standard or remain a niche.

But as it is now, even Kindle is too expensive for an average Russian who earns 3-4 times less money than an average American while the amount of books read per year are about the same or even more for Russians. Relationships between time, convenience and price look completely different there.