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(i) 100 people buy a new book when it comes out. It has no DRM. They share it on facebook with 100 other people each, and those people also share it with 100 other people. Result: You get 100 sales but over a million copies out there.
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Er, a writer can't make a living under either scenario. That's the point. How many writer can make a living if only a tiny percentage of his books that are downloaded and read are actual sales? You are truly living in la-la land if you think that's a viable business model for writers and publishers