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Sometimes to be late in the market is more advantageous.
We don't need a compelling platform for e-books, we need convenient and easily applicable standards. Think how the GSM standard which mandated replaceable SIM cards quickly gained more acceptance worldwide despite first largest operators successfully introducing and still using CDMA technology in the US.
It is expected that e-ink prices will fall in 1 or 2 years. I base this prognosis on the fact that Russia and other countries are building e-ink screen factories. It may even lead to overproduction thus falling prices. Thus E-ink readers may become as ubiquitous as cheap mobile phones are today in India or China.
Most likely Amazon will not be able to enter Asian markets and even Eastern Europe or Russia due to inexperience of cultural or linguistic traditions there. But e-book market will flourish with cheaper devices.
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