Here is an interesting article
from Mike Elgan of the Computerworld.
[T]he secret to getting young people excited about books isn't about taking our existing published books and formatting them for cell phones. Instead, we need to figure out how to let readers publish their own books in a way that can reach a mass audience -- not just on obscure blogs, but on all media: print, online, audio and, yes, even cell phones.
Was Jobs wrong? Were we premature in replacing the MobileRead logo?