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I don't think it is so much of a case of people wanting DRM as it is people wanting to download a copy to transfer to their digital readers. I don't think I've ever seen a book from Kobo that you can download that doesn't utilize ADE ePub.
You can read that book online from Kobo - but I'm pretty sure you have to have an active internet connection. It is one of those in the cloud things.
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