Thread: Another color technology.
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Old 03-20-2011, 01:06 PM   #11
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by garrybuck View Post
"The main problem facing all these new display tech isn't the science or the engineering but the economics."

Engineering is ALWAYS about economics....
That's what the teach told me in school.
But there is a difference between the economics that are the province of engineers--finding technology and procesess to make a profitable product--and the economics of the marketplace.
Plenty of profitable products fail because consumers prefer alternatives because of marketting, network effects, familiarity, or the product's positioning; none of these things are engineering but rather market economics. Just ask Microsoft (ZUNE, Kin), Pioneer (Kuro), Canon (SED).
Canon's failure to even get SED into production had nothing to do with the engineering and everything to do with the lack of enough customers willing to pay a premium for a product with the technical virtues of LCD and Plasma and the weaknesses of neither.
Any aspiring portable display tech has to face the market economics that exists right now, with LCD displays running good color and video real cheap and eink offering extreme battery life for static grayscale at decent prices. And that is going to be a tough row to hoe...
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