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I think many eBooks are overpriced - some ridiculously so - and I really think lower prices would be better for everyone in the long run.
I don't expect free, I know exactly how much work goes into writing a novel, and anyone willing to put that amount of effort into someone else's entertainment deserves to be paid for it. I think $5-6 for the eBooks of current paperbacks and $3-5 for backlist is probably reasonable. I won't often pay $10 for a single eBook, but I'm not going to quibble about $10-15 for the eBook of a current hardcover.
It's not what I want to pay, but it doesn't peg my ripoff detector either.
It's simple enough, the closer prices come to the perceived value of the product, the more eBooks they're going to sell.
The thing is, these sales aren't going to be coming so much from pirates, but from people who aren't buying now because prices are too high, but aren't willing to pirate either. They are the underserved market that the industry can make money from, not the pirates.
Some casual or circumstantial pirates may turn from the dark side when things become readily available at a reasonable price, but others won't, and that's not a problem because they don't matter. They're the ones who would either pirate or do without, so they're never going to be a sale.
Lower prices to meet the perceived value and sales will go up regardless of whether piracy goes down - it's not a zero-sum game.
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