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People get into the industry - at least at the lower levels - because they love books. That holds true of the publishers I've met and I've met a number of them, some pretty high up in their respective companies.
The real issue they face is that most publishing houses are owned (and controlled) by multinationals run by bean-counters who treat books as just another widget. It's the top-level accountants who really force most of the stupidity on things, not the actual publishers.
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