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Old 03-19-2011, 09:09 AM   #11
dwig
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Quote:
Originally Posted by Kali Yuga View Post
Here's the line from the initial article:

"Hardcovers sales fell from $55.4 million to $49.1 million, and mass market paperbacks, a format that's declining as baby boomers seek books with larger print, fell from $56.4 million to $39 million." (emphasis added)

That's your idea of "stereotyping?" Seriously?
Whether its stereotyping or not, its smacks of bad science. Their claim of the reason for the greater decline in mpb, compared to hb, is an unsupported guess. It could easily be, and I think this is much more likely, that the unbalanced decline in mpb is because ebook sales are eating away at the mpb market much more than the hb market.

Those that resist ebooks because of the "pleasure of the book" also don't like the poor typography (narrow margins, overly long lines, dense typesetting in terms of both letter spacing and line spacing, low quality paper, ...) that is so common in mpb and less often in trade paperbacks (e.g. the extremely horrid "Boneshaker" by Cherie Priest with its cream paper and nearly invisible brown text - ugh). Those that read for the words ignoring the presentation (e.g. mpb readers) are much more likely to accept ebooks with their generally better presentation.
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