giving consumers more choices is a win-win situation for all. while you may have a group of dedicated pirates, you will have a larger base of honest customers who just want to read and be able to also read on their other devices. the dedicated pirates will always be pirates, no matter what you do. you cannot satisfy them because they just want to get it for free. however, trying to be the "good" guy and giving consumers more choices through DRM-free books keeps them happy and they will buy more. well, that is my opinion, anyway

plus, i'd think there'd be more sympathizers with the so-called book industry being plagued by pirates