[HamsterRage]

Consumers that are aware of DRM universally hate DRM. We hated it on software, we hated it on music and we hate it on ebooks.

Now this is just me, but I'd think that any industry looking extinction in the eye would be desperately looking for ways to avoid alienating their customers.

Another thing I've noticed is that people tend to act up to the way that they are treated. For instance, if a company treats its employees like irresponsible children that can't be trusted, then many of them will behave just that way. On the other hand, if it treats them like mature, trustworthy adults then a large proportion of them behave as mature, trustworthy adults. Not all of them, but many will.

So when a company treats each of its customers as nothing more than potential thieves, then what's likely to happen?