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Make ebooks easy to buy and use, and most people will buy them in preference to making the effort to share them around.
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Is the music business the same as the ebook business? Frankly, I don't know . I'd like to have lots more discussion on that. I do not that the music business has gone down a lot in revenue over the past decade, ITunes notwithstanding. I would not use the music business as an example of success in going DRM free.