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How many ebook newbies have posted here not understanding why an ebook they bought at Amazon won't work on their Sony, or an ebook from B&N won't work on their Kindle?
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I think you are mixing in the problem of clashing device and platform specific formats. We've had that since WAAY before the existence of ereaders and they confuse newbies to this today. Well do I remember the day of three clashing Office formats -Microsoft Office, Perfect Office and Lotus (shudder). And Office for Windows still won't work on a Mac.But that's a bit different than DRM