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For me, the big thing was that B&N refused to stop trying to hard-sell me their "registered customer" card even when I said "no, and if you say another word about the cards I'm walking out." (the clerk in that case replied "but it's a good deal, you should buy..." and I don't know what she said after that, because I left my books on the counter and walked out).
Now Borders is selling cards too. I won't buy theirs either. But at least they're not jerks about it, and take "no" for an answer; B&N, in my experience, won't take "sod off and die" for an answer.
BAM ... well, if I were in the market for Christian books, they'd be the place to go. But I want science fiction, fantasy, the occasional mystery, interesting discount books, and sometimes scientific trade paperbacks (if you've never read anything by Jared Diamond, for instance, start!). Given how little of the above my local BAM stocks -- virtually none -- it's not even worth stopping there unless I'm in their parking lot anyway. I go an hour to the nearest Borders instead of 10 minutes to the nearest BAM, because the latter is just a waste of time.
Or I go to Amazon and click, it'll be here day-after-tomorrow, which is probably when I can find some time to read it anyway.
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