[Janette55]

I don't want to say I don't trust reviews, but I am very wary of them. As for paid reviews, I caught a section of some show, don't remember what it was, one of checking out such and such to see how truthful it is and this was about reviews of books. The guy who was interviewed had his agency's name listed on several books. He admited that he hardly ever read the books, he was paid by the publishing companies to promote their books, not to review. Yet, he was listed as a reviewer.
Open a book and many will have remarks about the book by an individual, mag, or who knows who.

This is at the page of a pnr that I read. I think the author is good so I buy her books, but I would NEVER use these reviews for a recommendtion.

Capativating, compelling and totally hot (recommend by another author, probably a friend)

Utterly compelling, I love thes hunky,sexy guys, great sexual tension and action. Terrific and totally unique book.

An inovative storyline, passionate protector and lots of twists . . .

Aa complex paranormal fantasy that pulls readers in and doesn't let them go

Tons of suspense and drama

There are several more from people, mags, whoever that praise this book. Those same words could be said about tons of books but never tell me anything about the book. For all I know, just as that man admited, they were paid to say those things, or another author is a friend and so they praise each others books.

I choose my books based on fellow readers, how familiar I am with the authors and a tab bit, very small amount. of reviews, but just to get an idea of what is in the book. Blurbs are many times off of what the book is about. Whether it is a romance, action, drama, western, or other genre, or even non-fiction, I suspect many reviews and reviewers, especially if a fellow author.