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Originally Posted by Crusader
That's true, but the interesting part will be to see how the sales compare with those from his traditional publisher. The percentage of sales he generates through these direct sales are much higher than from the traditional publisher (per unit).
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With self-publishing you can forget about how many eBooks he sells. It's more about how much he makes, since he will receive more money per eBook sold, than dead tree book. If I remember correctly Amazon gives the author 70% of the sale if they sale it for $2.99+