I wonder why they don't have the black ones in stock? Did someone corner the market on black paint? Or does Sony have an adversion to manufacturing black colored readers? They originally said there would be a black 950, but it never materialized in the USA market. Now they don't seem to make many, if any, black 650s for the USA market. And they don't make a black or a blue 350 for the USA market. Silver just plain sucks in the sunlight! In my opinion a black bezel is much better on the eyes while reading than silver, pink, and red.