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I have an insulated travel mug from Amazon, from (I think) their first Christmas. Ironically enough, I've never done much but admire it; my car, and the one I had before this one, has no cupholder, and attempts at affixing those add-on ones have led to disasters. The kind of disasters involving hot liquids and sandals. But at least the mug is potentially useful; people who buy books (all they sold back then) probably drink things they want to keep hot or cold, and you don't really need to use it in a car. They've sent me plenty of bookmarks, too, usually in boxes with pbooks, and the occasional magnet. But all of those make sense for pbook buyers. Sending bookmarks to ebook buyers certainly doesn't.
Or maybe it does. People who buy ebooks usually also have pbooks. In many cases, lots and lots of pbooks (that being the whole reason they've got ebooks in the first place: trying to reclaim their space, or at least not lose any more of it). So if they have promotional bookmarks to stick in their pbooks, they might use one and think "y'know, I could have gotten an ebook instead" and there's all the info they need, right there on the bookmark.
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