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The referenced study relates to piracy in places like Brazil and Russia, where piracy is endemic, and suggests as a cause the fact that DVDs cost proportionately 5-6 times more in those countries than in the more developed world - i.e., the DVDs cost the same, but the median income is more like $8,000/year. Which would be an equivalent price in the US of $50-$100 for a DVD.
I don't think it's very relevant to the phenomenon of piracy in the US or Europe, where even very cheap products are pirated.
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