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For me, I think that before the internet, I was more loyal to brands. Now it's so easy to research which is the best for my needs, that the brand name doesn't even need to factor in. If it weren't for these boards, my reader choices would have been Kindle and Nook and nothing else, because those were the only ones I had heard of before I started my research.
As far as Apple, I'm big user of their products but not a loyalist. Is that rare? In my professional career I have switched between PCs and Macs many times over the last 20 years. Currently I'm loving my Macbook, just got a Verizon iphone, but I have no interest whatsoever in an ipad.
eP
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