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I agree that most average consumers are less loyal to particular brands; but tech fans, like car aficionados, stereo buffs, and most any other kind of specialized fan, tend to gravitate to their opinion of the best in the business, and will defend their favorite to the end. This often goes beyond a concern for price, and is easily manipulated by emotional promotions.
Business priorities are different than those of fans, and even average consumers. Businesses have to examine the bottom line more closely, make different financial arrangements as they often buy in bulk, and are less likely to make emotional decisions, as multiple people are involved and emotions tend to be filtered out.
Around here you have plenty of people who will tell you they are Kindle fans, Nook fans or Sony fans. Most of them are the kind of consumer that appreciates the ease-of-use of one device, one source. Then you have consumers that appreciate more source choices and aren't afraid to roll up their sleeves a bit more... they will buy from anyone, and use whatever device works best for them. Both points are reasonable... but whichever side you're on, you'll find those around here tend to be adamant that their method is best (which it undoubtedly is, for them).
I'm in the latter group... Go Choice!
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