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I was specifying the content - I certainly don't buy books for the purty covers or whatever. I buy a book because the subject interests me, or the story seems compelling. However, I am not paying for natural resources used to create that book, so why pay the premium? Competitive pricing of ebooks compared to paper books irrespective of content would lead to greater sales of the e-version, and subsequently less damage done by piracy.
I make this comment for both established publishers and those who wish to self-publish. We all have to earn a living somehow. My principal argument is against those who demand it be free, such as Giggleton in post #3 - if people distribute the book for free, fine, if not, be prepared to pay, but why pay the same (or in some cases more) when the medium is different? I remember this with Tapes to CD, CD to Minidisc (yes still use mine) and DVD to Blu-Ray. Sorry, rambling a bit now..... must go and get back to work :-(
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