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Old 03-16-2011, 05:56 AM   #86
murraypaul
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Quote:
Originally Posted by Kali Yuga View Post
Quote:
Originally Posted by murraypaul
the opposite of Amazon, who view selling Kindles primarily as way of increasing eBooks sales....
Actually, I suspect that's only a short-term decision. Originally the plan was for both the hardware and content to separately earn profits. However, the price war over the devices may have temporarily suppressed their ability to profit off the 7" devices. I'm going to guess the DX is still earning a small profit, but could also be out there just to make the price of the 7" seem like a deal.
I agree that Amazon would be looking to earn some profit off the actual hardware, my point was that they would be more concerned with how the hardware can help leverage their content profits. With the increase in the number of tablets and other devices out there, Kindles will over time become a smaller proportion of the market, while they would look for Kindle eBooks to grow to all those new platforms.
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