Quote:
Originally Posted by murraypaul
According to this, Apple has paid out over $1Bn to app store developers, which would equate to a take of ~$430M for Apple. By comparison, in just Q4 of last year, they made $4.32Bn profit on $20.34Bn revenue. Of that $20Bn, ~$1Bn was iTunes store revenue.
This time last year, Apple were describing both the iTunes and app stores as at bit over break-even.
Apple views selling content primarily as a way of increasing hardware sales, the opposite of Amazon, who view selling Kindles primarily as way of increasing eBooks sales. (Hence both Apple and Amazon benefit by having a Kindle app on the iPad.) |
neat info. there is little doubt the App Store is a winning investment that is certainly not a black hole in terms of revenue, or even profit.
I did have do a fast guesstimate on the total payouts vs a best guess at the number of paid apps. Anyway, there are in excess of 400,000 iOS apps in the store (
http://en.wikipedia.org/wiki/App_Sto...pplications)so I just pared that down to a nice round 250,000 paid apps. This works out to a mere $4000/developer-app. Given that the payouts are skewed by more popular apps such as Angry Birds and a few other super $0.99 apps that makes the pot a LOT smaller for the rest of the iOS developer world.
To be honest I was surprised at such a low estimated average payout per app.