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Don't be so sure Kranu. We don't know what the actual cost of building a Kindle is rather than the sale price. You can't say if the amount they make on the sales of the books would cover the cost of the Kindle as yet. However if Amazon made them available free they would probably make customers sign an agreement commiting them to a certain number of books to buy before canceling. Would be interesting to see what that number of books is as that would help indicate the actual cost of the kindle is.
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