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Old 03-15-2011, 09:03 AM   #6
RAH
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Join Date: Oct 2010
Location: Hampton, NH
Device: Kobo Aura H20; Kobo ClaraBW
The article says that B&N should make it a standard Android tablet (i.e. rooted out of the box, essentially), and that they would gain book customers by doing so, not lose them. It then also says that if B&N can sell a tablet with such a nice screen, anyone can - i.e. all these other tablets coming out must be overpriced by a lot.

But I wonder - perhaps B&N is selling the Color Nook at a loss right now, just to get people to buy more books and magazines. I understand that that is what Amazon did when they first introduced the Kindle. I think it is arguable whether selling rooted versions would sell more books or less. B&N obviously thinks less, so they probably think they would be taking a risk of loosing money on every sale of a rooted Nook and not get enough book buyers to make it worthwhile.
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