Quote:
Originally Posted by neilmarr
Oddly enough, during the 'official' week itself when we saw a fifty-fold increase in site traffic and gave away many hundreds or even thousands of ebooks (not had time to check the numbers yet), our sales from site and those at third-party retail sites actually seem to have greatly increased. We didn't exept to see that kind of result for some weeks after the promo. Odd, eh?
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Neil, I'm not so sure how odd it is. People get into a "shopping frenzy." Years ago I remember reading a marketing study that said if you offer a free item that will get people into the store, they will "buy" the free item but while there look around and buy other goods, too. I know I had to keep reminding myself to not buy additional ebooks from authors I hadn't yet read whose works I was "buying" for free. Smashwords did an excellent job of trying to induce those additional sales by showing on the page where you entered the coupon code all other ebooks by the same author.