Thread: iPad 2 Challenger Could Come as Amazon.com Android Tablet
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Old 03-15-2011, 05:33 AM   #17
athlonkmf
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Quote:
Originally Posted by SensualPoet View Post
Here's an interesting footnote in the early Apple iPad 2 sales: http://tech.fortune.cnn.com/2011/03/...to-new-buyers/



Apple's hype a year ago about "Amazon Kindle killer" and how you could read e-books on an iPad called out as a core activity in major presentations ... not so much. Owners of iPads generally do not use the iPad to read ebooks and fewer current buyers intend to. Reading ebooks on an iPad is turning into a "nice to have" feature which supports the notion that dedicated eink ereaders still have a strong niche appeal.

I don't know what kind of market research you did to come to that conclusion, but generally an ipad owner didn't bought an ipad for one task only (unlike ereaders). My #1 motivation to buy an ipad was for reading.

This would be interesting.
http://images.intomobile.com/wp-cont...phic-large.jpg
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