Here's an interesting footnote in the early Apple iPad 2 sales:
http://tech.fortune.cnn.com/2011/03/...to-new-buyers/
Quote:
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65% of buyers owned an iPhone, 24% owned a Kindle (up from 13% of original iPad buyers), but only 6% plan to read with their iPad (down from 19% in Piper Jaffray's first iPad survey).
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Apple's hype a year ago about "Amazon Kindle killer" and how you could read e-books on an iPad called out as a core activity in major presentations ... not so much. Owners of iPads generally do not use the iPad to read ebooks and fewer current buyers intend to. Reading ebooks on an iPad is turning into a "nice to have" feature which supports the notion that dedicated eink ereaders still have a strong niche appeal.