The guys from Seeking Alpha
analyzed how the Amazon Kindle performed in terms of traffic received from referring parties. The result is nothing but impressive:
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Joining the lofty ranks of Webkinz, Zune, Uggs and video game consoles, Kindle-related terms for November debuted in the top tier of brand terms most often referring to Amazon from search engines. That's quite a feat, considering the product released late in the month, and 683,000 people visited the Kindle product page during those last two weeks.
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Also, in comparison to the Apple iPod, Seeking Alpha discovered that the Kindle attracts a more mature crowd ("30-something business professionals") with higher income.
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For instance, the gadget standard that is the iPhone generates most interest with the young 20-something set, with a correlating peak in lower income brackets that defies high premiums. Alternatively, the Kindle skews more to the 30-something business professionals, with an audience peak at a higher income segment, that can more easily manage the asking price. Clearly, the new reader appeals particularly to this demographic. Perhaps its ‘80s throwback design reminds them of a simpler, clunkier time with bigger hair… or maybe they just read more books.
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