Macmillan Publishing Solutions (MPS) has launched The Global Reader: a new service that gives consumers access to books, articles, newspapers and other print content on their mobile phone. Mobile internet applications developer Bango has provided its billing and digital fingerprint technologies to MPS for the service. The ability to authenticate users means consumers can assemble a library of free and paid books. Additionally, given some content is lengthy, the mobile site has a bookmark feature. "We never envisioned people would want to read War and Peace on their phones," said Bob Kasher, one of the developers and originators of The Global Reader. "What we responded to was the idea that millions of people have mobile phones in their pockets."
Press release
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