I've always thought that the publishers are making a mistake by keeping the ebook price around that of a mass market paperback. Towards the end of the MMPB print run, the ebook is really starting to compete with the used books, so if they were to have one more price range, around half MMPB price, they'd get another bump about a year after the MMPB release. Likewise, ebooks with trade only paper editions need a price drop for the same reason.
Unfortunately, I don't expect the Big 6 to do this, because midlist authors' backlist books which don't go out of print are direct competition with new books. They don't want to kill the market for the new books, even though I believe it would boost the sales of most books overall because it would encourage the used book buyers to switch to ebooks, and until now, the publishers and authors never got any money from that market.
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