While on the surface this sounds like a completely ludicrous idea, here in the United States of America, implementing ridiculous business plans is something that we do oh so well.
Truth: Sharing of an author's book increases the author's notoriety, and thus the future worth of the artist's works.
Would a rational publisher choose to limit the sharing of their artist's work, especially in the age of free copying? No, therefore most publishers are irrational.
I can see this scheme being implemented as past of a limited edition book club format, YOU have exactly one month to purchase this ebook, with the special introductory forward written by Oprah herself, after which time we will delete the forward from the book and you will be forced to read a lesser copy, so buy now!!
The book itself could change during the special month when it is featured as part of a promotion, although I wouldn't want it to, but maybe someone would, epubs are webpage's in a box after all.