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I guess I assumed their pricing was based on UK pricing. I can say I think there customer service is exceptional - I was given a gift certificate for Direct ebooks and couldn't get the books to download no matter which browser I tried. (And I do it regularly from Kobo, Overdrive library sites, Fictionwise - when they sold epub, B&N, so I know that I CAN download ADE epub books). They downloaded the ASCM files for me and then I could open them and download the books into ADE (and it took four visits to find books to read - never once did they complain or suggest I shop elsewhere!)
I got to experience geographic restrictions "from the other side", though, which I why I don't go back to that site any more. And their lists of companies that books can be sold in are NOT alphabetic, which made it even more frustrating because you had to read through five lines of countries to figure out if yours was included.
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