View once DVDs were rentals. And priced as movie rentals.
It's completely different from HC limiting library rentals. After all, in that case, it's one sale, literally infinite amount of possible reads, as being an e-book, there is no physical degradation. How many library books last more than a few years? Not many. But that's no problem with e-books.
I actually would love to see something like that come to e-books. I won't pay $9.99 for an e-book, but I would pay 99 cents to rent a book for one read.
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