The successful ones will, eventually, make searches more useful.
On the other hand it has to take into account your purchasing history. If you normally buy light hearted gay Polynesian historical romance books (if they included vampires

), but occasionally buy books on welding, then including your past selections wouldn't be unwarranted.
I just want to filter out the light hearted gay Polynesian historical romance books about
teenage vampires. I
am a mature man after all. We have our dignity to uphold.
Some might dislike the fact that “someone” is tracking their purchases, but there are already hundreds (if not thousands) of databases that have our information in them now. Let them benefit me for a change.