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Old 03-13-2011, 11:42 AM   #28
mr ploppy
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Posts: 3,622
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Join Date: Jan 2010
Location: Yorkshire, tha noz
Device: 2nd hand paperback
Quote:
Originally Posted by snipenekkid View Post
It's all part of the current business models of ever accelerating revenue growth rates. Making a steady profit is no longer good enough after all. Profit growth rate must be forever accelerating with steady growth being considered a failure today.
That never made any sense to me either. You see spokespersons for big corporations wailing about only increasing profits by 10% or whatever as if they're going bankrupt or something.

Continuously increasing profits isn't sustainable in any business. There might be new consumers being born every day, but there is also old consumers dying at more or less the same rate. So the only way to increase profit is by poaching profit from other similar businesses.

That's how you end up with Walmart / Tesco type situations where they move in and wipe out all the indiginous smaller businesses, but even when Walmart / Tesco are the ony place in town they still can't increase their profits every year indefinitely.

As for your ebook idea, I think a rental system would be more likely. It would achieve the same aims, but be a lot more palatable to consumers. It would only really work with one of the big retailers with their own dedicated readers, and I would guess that it would be something the publishers had forced on them rather than something they could actively chase themselves.
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