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I think a better view on it is not so much how many times do I read a book, but how many times are books that I have bought read? That question drives up the readings per book quite a bit in my experience. Some years ago I had many co-workers with overlapping tastes in SF. My copy of Snow Crash was probably read at least a dozen times, making a few trips to remote offices in the tan envelopes of the inter-office mail. The median read count on any SF I bought in that period was at least two, and probably three.
As I'm not with that company any more, nor even in that region, my former co-workers are probably buying books from some of those authors I used to lend to them.
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