MobileRead Forums - View Single Post - IDC came with some numbers: Amazon still leading the e-reader market

abookreader · 03-11-2011, 09:34 AM

I'm wondering how much this reflects the power of the traditional Brick and Mortar product placement.

Everybody I know here that owns a PanDigital picked it up, almost on impulse, while shopping at places at Bed Bath Beyond or Kohls etc. Then they got it home and realized it "isn't a Kindle, but it works." For most of them, who read probably a book or month or so, it works just fine.

I just went to the PanDigital Website and they have a banner there claiming they are in 33,000 retail locations.

03-11-2011, 09:34 AM	#12
abookreader Wizard Posts: 1,516 Karma: 2567610 Join Date: Oct 2009 Device: Kindles - Keyboard, Fire, 2-US, iPhone, iPAD	I'm wondering how much this reflects the power of the traditional Brick and Mortar product placement. Everybody I know here that owns a PanDigital picked it up, almost on impulse, while shopping at places at Bed Bath Beyond or Kohls etc. Then they got it home and realized it "isn't a Kindle, but it works." For most of them, who read probably a book or month or so, it works just fine. I just went to the PanDigital Website and they have a banner there claiming they are in 33,000 retail locations.