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What's the point of having an ebook available as a pre-order? I mean, download times are what, 30 to 60 seconds? I can see doing this for a hardback, to make sure you get one(although in this case, there will probably be more than enough available). But unless there are only limited copies of the ebook available, pre-ordering seems to be a waste to me.
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It obviously won't be the case for this particular title, but I tend to order books when I'm thinking of it. If I don't order them right then... I may forget about a lot of titles.
Plus there's nothing like that feeling when you pick up your eReader and there's a brand new book on it that you forgot entirely about ordering.