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Old 03-10-2011, 06:52 PM   #33
Angst
Cannon Fodder
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Quote:
Originally Posted by Andrew H. View Post
That's true for some value of X - but the point is not simply to break even, but to find the right combination of sales and profits.

If your fixed costs are $10 and you sell 10,000 books at $15, your profit is $50,000. To reach these profits at an $11 price point, you'd have to sell 50,000 books. Undoubtedly you would sell more books at $11 - but I'm not sure you would sell 5 times as many.
If your fixed costs are $10/book.

Not true for ebooks. There is no additional cost to the publisher after the first ebook is generated. (Except perhaps an accountant to make sure the money makes it into the publisher's bank account.)

For paperback books, on the other hand, there are the paper, printing, and distribution charges for every book.
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