Quote:
Originally Posted by BuddyBoy
I agree. It would almost be sensible to take the trademark approach in that respect.
Trademarks are renewable, in perpetuity, but they have to be used and defended. Failing to make attempts to defend it can cause a firm to lose it's trademark. I remember, back in my journalist days, we'd often receive notices or find advertisements in trade journals warning us that Styrofoam(R) was a trademark and if we didn't treat it as such they would defend it to the full extent of the law.  |
Honestly, I think trademark needs to be significantly weakened. Look at Monster Cable, which has trademarked the word "monster", and sues every company that dares to use the perfectly valid English word "monster", even if they have nothing to do with cables whatsoever (Monster Mini-Golf, Monster Energy Drinks, Monsters, Inc.
).