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I just found the problem and, yes, the epub does have the old cover. epub files are just zip files in disguise (which I did already know) so I opened it up and found the cover image. Sure enough, the wrong one was in there.
There's a small problem on Smashwords causing this. If an author changes cover but doesn't change the text then the new cover is propagated to the website, including retailer websites, but the epub file is not regenerated. So to get it updated properly I need to re-upload the text. This is fine now that I know. Hopefully the answer helps someone else.
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