I've been pondering why, exactly, the $0.99 price could work even for crap titles. It's could be that people are lazy, face it we all are, and to a lot of folks spending a buck is faster and easier than book marking it then trying to remember why it's bookmarked along with all their other bookmark-bloat.
Think about people you know. How many really know what a bookmark in a browser is for or even how to keep them organized. I bet many have just horrid looking "favorites" folders. Buying right then and there is probably a very reasonable option for this sort of magpie reader who will just keep gathering even without a valid reason. Hence the impulse buys increase rapidly at that price point.
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