Quote:
Originally Posted by Sweetpea
Life + 70 might be defendable, if and only if, the book keeps in print. Plenty of books out there that are still in copyright but not for sale. And that is the worst part.
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I agree. It would almost be sensible to take the trademark approach in that respect.
Trademarks are renewable, in perpetuity, but they have to be used and defended. Failing to make attempts to defend it can cause a firm to lose it's trademark. I remember, back in my journalist days, we'd often receive notices or find advertisements in trade journals warning us that Styrofoam(R) was a trademark and if we didn't treat it as such they would defend it to the full extent of the law.
