Quote:
Originally Posted by HarryT
Doesn't that depend how much profit they're making per book? If the book is costing them $11, then:
Sell 10,000 ebooks at $14 each = $30,000 profit
Sell 20,000 ebooks at $10 each = $20,000 loss
I'm not suggesting that it does cost $11, of course, but there's more to it than you suggest.
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Simplification. There's no way I can, or would want to, get into the all the small details. Although if it were an economics class that might be fun. But for a general discussion we must simplify.
I guess that I'm obliquely referring to an old program called
Lemonade Stand.
The basic premise was that if your product is priced too high, people won’t buy. Too little and people will buy, but if the costs to produce it are too high, you'll go out of business.
And whatever the cost of producing a particular book may be, I could care less. For $10, or less, I can find a lot of books that I'll want to read. At $15 - $25, almost none. And if I have to wait for the price to come down a year later I'll have forgotten that it is even exists. All their advertising wasted.
Books are basically the same as any other product, and it doesn't matter how good it is. History is filled with companies that had great products, but failed because they couldn't control their costs.
Do I want the major publishers to fail? No, that's up to the decisions they make. The only decision I can make is how much do I want to spend.