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In my experience finding factory refurbished items is a great way to get them for a significant amount less than the new price.
A "Certified Pre-Owned" nook is $120, and many Sony readers can be found refurbished for $50 or more under the new price (with patience, I got a PRS-600 for $100). I haven't looked too closely lately, but unless you want a latest generation model of any reader, your best bet at finding a reader for under $100 is to look at the last generation.
Unfortunately, refurbished has a bad name to it, but I've found that failure rates with refurbished electronics I buy are far less than if I buy new. This may be due in part to only the damaged or faulty parts being replaced giving fewer new points of failure. They almost always carry the same warranty as new products though, so if it breaks, you will get the same support as if you bought it new.
Used readers can also be found fairly cheap, but I personally don't trust buying used electronics as much as refurbished.
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