Quote:
Originally Posted by Soldim
Ah, but that's a rather US centric view  Unfortunately in this case, Overdrive and HC operate internationally.... Looking at some more stats:
In France, during the year before these stats were published, 70% of the population had read at least one book (which says very little about the median amount of books read per person).
I just read some stats claiming that 90% of the Dutch population reads books ( Dutch though).
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Most sources suggest that 70% of Americans read at least one book per year. I.e.,
http://www.washingtonpost.com/wp-dyn...082101045.html Some sources will say 1-2 books per year. But the real issue is how many people read multiple books, with the relevant statistic being that 10-15% of Americans read more than 10-12 books per year.
That 10-15% are the regular readers, and are the target market for e-readers.