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Good for Kobo! They really do have the most customer-friendly store out of all the majors, in terms of pricing with their frequent discount coupons and whatnot, even if the actual shopping experience is sometimes marred by annoying CS issues which their people take forever to get to and seem to read their replies off a script rather than going by your question.
But nice to see that they're doing well. Probably only a small-ish percentage of that overall number is for actual Kobo device owners, but if even a 10th of the app-only users have bought even 1 e-book from the store, that's contributed to the continued profitability of Kobo's operation.
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